What is Content Repurposing and How to Do That (Content Repurposing Best Practices)

The efficient content marketing rule shows us to spend at least 20% of your time to create premium content. Rest 80%; we should indulge ourselves in promoting it. Well, you don’t need to compose brand new content every day. Rather you can spick and span your existing content in numerous ways.

This is known as content repurposing. Today, in this article, we will be going to discuss how you can do content repurposing. So, let’s just dive right into the article!

What is Content Repurposing?

Content repurposing is often denoted as content recycling. It is a significant practice of reusing all the elements of existing content just to propagate that content’s reach. Content Repurposing is none other than transforming content into a new format. For example, converting a blog post into an infographic.

Apart from that, repurposing content is considering a post that you have already written. Most importantly, just repackaging it so that it can execute the double duty.

Benefits of Content Repurposing:

Being a small business owner, you might have already undergone enough on your plate. Why not preserve some of your time and endeavour by extending your content a bit further? Time is a worthy internet resource and that is why huge benefits of repurposing content are the time it can save you in the content creation process. The leading benefits of content repurposing are illustrated below:

1. Get an SEO Boost: Numerous pieces of content across a similar topic can give rise to extra opportunities to target a preferred keyword. Moreover, if you take your repurposed content outside your site, you can acquire superior links back to your website along with the added bonus of managing anchor text in that link.
2. Reach a Brand-new Audience: Your genuine piece of content might only have a feature with one group of clients in various cases. Content repurposing for diverse mediums permits you to connect with a group of audiences where they are. Therefore, multi-channel marketing provides that type of content that clients are rummaging around.
3. Reinforce Your Message: Repetition is a significant part of sending a message that sinks in. Buyers have to listen to your message countless times before they finish the deal. Therefore, content repurposing crosses lengthy ways toward reaching this quota.
4. Achieve Additional Authority: Publicizing superior content in numerous places on a single topic can help ennoble your profile in the industry. Moreover, content repurposing indoctrinates others to consider you as a professional.
5. Provides you with a Chance to Redeemless Successful Content: Some of your publicized content is not going to perform well. The reason behind not performing well is not quality. It might be the context in which the content is presented. An eBook if unable to grab significant leads for your business might create a top-notch series of blog posts that boost traffic to your website.
6. Diversifies your content: Consistency being the top-notch key in marketing and that’s why it does not mean you need to use a similar medium for everything. Instead, you should forward a similar message throughout diverse mediums and marketing channels. Therefore, repurposing that similar content into diverse forms will help you to acquire consistent messaging throughout different channels.

How to do Content Repurposing?

Repurposing content does not necessarily mean that you can deliberately reuse that old content. Authentic repurposing needs that we convert it to make it fresh and engaging to a new audience.

Let’s take a glance at the 15 ways of content repurposing…