Building an E-commerce Website has never been this easy as it is today. But the competition is fierce. To stay on top of the competition it is essential you understand the right way to Ecommerece website design.
Ecommerce Website Design Guide
Online businesses need a software application, known as an eCommerce platform, to manage the features, operations, sales, and marketing of the eCommerce website. You have to select the right type of platform before building an eCommerce website for your business.
Below are the selection criteria of a suitable platform for an Ecommerce Store…
- Open Source Platforms: The eCommerce platform enables you to control the eCommerce environment and modify every aspect of the code. You will be responsible for;
- PCI Compliance
- Manual patch and updating of releases from the platform provider
- Hosting
- Resolution of the security issues
- QA for various additional applications: However, the maintenance of an open-source platform is expensive and you need to have the extensive technical knowledge to handle this platform.
- SaaS: This is the right type of eCommerce platform if you want to design a store within a few hours. SaaS comes with a drag-and-drop visual editor. However, there is limited opportunity for customization when using this platform and you cannot add custom features.
On the other hand, a SaaS provider will perform all the tasks necessary to manage your software, such as product updates, security, hosting, compliance, PCI compliance, etc. - Headless Commerce: This is a version of CaaS eCommerce. You may use a DXP (design experience platform), such as Bloomreach, Adobe Experience Manager, or CMS (Drupal or WordPress) when using this platform and an eCommerce shopping cart solution is plugged in from the CMS. It is also possible to use SaaS technologies instead of decoupled carts.
Okay, so let’s come to the main point…
What do You Understand by “Ecommerce Website Design”?
The trend of online trading was initiated by NetMarket in 1994 and this website is still in operation. With the increasing demand for online trading over the past decades, there are approximately 12–24 million active eCommerce websites. Therefore, the competition is fierce. The demand for online trading has increased significantly over the past two years due to the pandemic.
Therefore, it is essential to pay attention to the design of an eCommerce store if you want to move ahead of the competitors. This is the process of developing user-friendly online stores for businesses where they can sell products or services to the target customers. Designing an eCommerce website is not easy. You have to ensure that the content and the products are properly arranged and displayed on the website and can be easily found by the visitors.
Using high-quality eCommerce website designing, you can ensure –
- positive user experience for the shoppers
- that consumers can quickly find the products or services
- quick and efficient checkout and payment process
On the other hand, you will lose target customers to competitors due to the substandard design of the eCommerce site. Therefore, it is important to let web experts design your website.
What is Required to Build a Stunning and High Performing Ecommerce Website?
If you want to build a unique eCommerce website that represents your business to the target customers and guarantees user satisfaction, then your online store has to include the following features.
1) Mobile Responsive
You will be losing a large number of customers to your competitors if your eCommerce platform is not mobile responsive since 46% of the consumers use Smartphones for shopping. They use Smartphones to complete the entire purchase process and will walk out of an eCommerce store that is not mobile responsive. Therefore, you will be missing a lot of sales.
If your eCommerce website is responsive, then visitors can easily navigate through the website, find the products of their choice, and can easily perform all the tasks on all types of internet-enabled devices.
2) Customized Features
It is essential for every eCommerce website to have unique features in order to look different from the competitors’ websites. It is essential for eCommerce websites to have beautiful typography, pleasant iconography, convenient layout, crisp visuals, and other design elements. You cannot create a unique identity for your eCommerce store if the eCommerce platform does not have features for customization and unique ready-to-use templates.
3) Comprehensible & User-Friendly Navigation
You will lose visitors if the navigation buttons are difficult to understand or use. They are UI elements that visitors use in order to visit a particular page on a website or to perform a particular task. The header navigation menu, filters, on-site search button, footer, and product category pages are a few examples of navigation on a website. You cannot convert the visitors to your website into customers if you cannot create user-friendly and personalized navigation paths.
4) Excellent User Experience
If the visitors to your website are satisfied, they will become customers. The satisfied customers may turn into loyal customers and recommend the store to others. Thus, it is essential to ensure user satisfaction.
It is possible to develop products that deliver relevant and meaningful experiences to the users with the help of UX design. It plays an important role in ensuring that a website is intuitive, user-friendly, reliable, and navigable alongside being functional and featuring unique looks. Therefore, you will notice an increase in conversion rate, receive positive reviews about your eCommerce store, recommendations from your customers, and an increase in sales.
You can determine if an eCommerce platform is user-friendly based upon the following tips.
- Browse the eCommerce site to find out
- If you like the navigation
- If the layouts are effective
- If the design elements are good to look t and intuitive
- Check for possibilities of customization: Your eCommerce store is user-friendly if you can easily change, include or remove various design elements based upon the changes in your business, priorities, or latest market trends.
- Learn about the performance of your eCommerce site and find:
- The loading time of each webpage and overall loading speed of the website
- Sluggish pages
- Defective design elements
It is important to remember that a substandard CMS/CDN or hosting provider may cause the product videos to load slowly. This will result in a slow loading speed. Continue Reading the article by clicking here…
