Social Commerce: Why Should Your Brand Focus on Social Commerce?

Often the purchase journey includes redundant steps of the conversation funnel with each step increasing the chance for potential customers to abandon the purchase and the store forever. Subsequently, businesses face a challenge with process gamification and sales through affordable tactics and not for resolving genuine consumer problems. Thus, to make your online business a success you need to have products/solutions that genuinely solves a problem.

Streamline purchase makes purchase easy when the customer is the most engaged and active.

It is necessary to find the products personally and for streamlining the purchase, stop finding gamification or any low value offers pushing the purchase. It is necessary to examine the proper use of technology for creating fantastic customer experiences. The best eCommerce brands work with social commerce and it is a good idea to consider the customers and their actions. The potential customers are on social networks and make their purchase through the networks. There is no need to complicate things with steps requiring gamification for paltry conversions. Implementing social commerce engaging users at their location transforming the social networking engagement into sales. You can use social commerce for increasing brand revenue.

What is a Social Commerce?

This refers to the process of product selling on social networking sites directly. With the social commerce platform, the shopping experience right from the product discovery, research and checking out the process on social networking. Today the common social apps for commerce are Pinterest, Instagram, and Facebook. With social commerce, people can purchase on the app quickly and after completing the purchase you can continue with the feeds. Shopping opportunities are galore on the online platform with people using most of these so it is up to the businesses.

In simple words, we can say Social Commerce is about making your online eCommerce business accessible via Social Networking Platforms — Social eCommerce.

Social Commerce Vs. E-commerce

Ecommerce is shopping experiences through branded apps or websites and social commerce allows the customers to purchase within the social networking experiences. Both these things are different and social commerce differs from social selling too. Social selling is the cultivation of social media relationships to create a sales potential list.

Why Do E-commerce Brands Adopt Social Commerce?

If you are not sure of the reasons for setting up shop on social media, here are some of the associated benefits to consider.

• Shopping turns into a social experience with social commerce: Shopping experiences on the social media platform is highly interactive more than regular e-commerce methods. Consumers can consult with friends when making purchases, flaunt the things they buy, and write reviews to let others know about brands and their products. There is no need to miss any social aspect of the purchase, social commerce is the ideal choice.
• It is possible to make serious money: Research shows that e-sales is going to give huge returns in future. Businesses can have a piece of the action by selling their products online right to the customers. For 48% of Pinterest users, shopping is a top priority and 81% of people research things on Facebook and Instagram so it is in the interest of businesses to give them what they want.
• Remove friction with social commerce: find the product, click on it, and purchase as the social media shops make the process easy and without friction. It is one smooth process from the discovery stage to purchase. Every mouse click gives the potential customers a chance to change the mind. They may go from the business advertisement to the site, add the product to the cart, and fill in the credit card information. Through the process, people can lose attention anytime. It is possible to take away the unnecessary steps and bring shopping to social media platforms.
• Immediate focus group with social commerce: social commerce makes the transaction faster and offers a fantastic way to gather feedback. The goods catalogue of business is available for consumer review and discussion. The customers directly tell the businesses about their likes and dislikes. The audience can have a vote on inventory decisions and product development. On social, clear data is available on your customers and an opportunity to interact with them via direct message or comments providing bespoke customer services.
• Hyper-target the prime audience: On social, huge customer data is available for the business to target and tweak the advertising. You can market the products to people that desire them. With social commerce, you can get ready-to-buy, specific products to people and this is not possible with traditional marketing and eCommerce.
• The favourite shopping destination for Gen Z and the Millennials: people in the age group of 18 and 34 are already online, ready to shop as they scroll. In the year 2019, 48% of shoppers belonging to this age group made purchases through social media. Even those that have not tried this yet are willing to try this sometime soon. Continue reading at Social Commerce: Why Should Your Brand Focus on Social Commerce?