Perform UX Design Audit to Improve User Experience of your Website
Creating a design for a website is much like preparing to study for an exam. It’s a process that takes time. You’ll rarely score well if you’ve studied overnight. The same goes for website design as well. Most website designers think that they will hit the ground running by sketching and drafting wireframes. But that’s not how website design works. It’s a gradual process. Preparing for an exam involves a step-by-step process of taking notes, highlighting important sections, making pointers, learning and then revising. Creating a website design works in a similar fashion!
An important step in the web designing process that most designers tend to skip is the UX Design Audit. But what exactly is a UX design audit? To put it simply, it is surveying the competition. It involves seeing what others are doing, how they are doing it and why they are doing it in a certain way! If done correctly, it helps to pinpoint the not-so-perfect areas of website design. A well-conducted UX Design Audit also reveals which parts of a site or app are causing headaches for users and stymieing conversions. In short, it helps improve website user experience.
If you run an e-commerce website, users typically find you in search engines and then interact with your homepage. Some might even buy something and head to the checkout process. But then at some point, they do not make the purchase. Why does this happen? A UX design audit helps you understand how to boost conversions by making it easier for users to achieve their goals on your website.
See, as we’ve understood the importance of UX Audit, we should also see how it can be done! So for that, you can visit perform UX design audit to improve the website’s User Experience in terms of performance, user interaction and its behavior…
