Instagram Live Secrets Revealed: Why Instagram Live is Crucial for Your Business [2020 Updated]

What is Instagram Live?

Instagram Live can be very well defined as a unique feature which works seamlessly within the Instagram Stories and offers scope to users to make live broadcasting of videos to other users present on the same platform. The moment users start making live broadcasting of video streams from their accounts, one can see a ring highlights on user’s profile picture in the Instagram Stories which will send an alert to followers that they are now in a position to view users live stream. Instagram Stories will be shown right at feed top. Those accounts which are at present live mode will have the “Live” icon.

Why Does It Matter to Your Business?

You may be wondering if there are any actual benefits associated with the use of Instagram Live for your business. The question is very genuine and fortunately the answer is, a big yes, in this case. So there need to be some valid reasons which should inspire you to consider this marketing trick. We are sharing a few with you below.

1. You are allowing engagement: Being a brand, one of the key element for success will be your skill to keep your customers engaged with your brand. Just with the use of Instagram Live, you open up the scope for conversation — and today people are liking this concept. Every individual wants to experience the feel of being special and valued customer, and with such Instagram live engagement, you create that exact feeling for them. You allow customers to experience the look behind-the-curtain of the company. While interacting with customers on Instagram Live you pull them in and create a spark in their interest level to know more in detail about the brand.
2. More visibility for your brand: When you are using Instagram Live you are helping your brand to expand and make the best possible reach on Instagram. Why are we saying so? Well because live stories are always given a place in front of the regular stories and, so, by default it gets more visibility. These Live stories are available with a push notification option so if the user has notifications option turned on in the settings, he/she will get the alert that you are already started with a live video. Frankly speaking, it is one of the ideal ways to grab followers’ attention!
3. Giving a feel of being genuine: When you are using Instagram Live you are giving your followers the chance to see in actual! Followers get the scope to see the genuine people who all are working right behind the brand. What you are developing through Instagram Live is real conversations, and in today’s competitive marketing world, it’s just about being as much real as possible and transparent for your followers or customers. This platform maximizes that opportunity. Customers do appreciate and trust you when they find you and your brand as authentic and real for them. It’s an amazing way to create a strong bond with the customers.

Setting Up the Instagram Live

Now you are quite aware of how beneficial can be Instagram Live be for you. Now, how you are going to set it up?

1. First, decide the purpose of the video: If you are making an effort to connect directly with your audience through Instagram Live, you need to have a valid reason to encourage them to tune in. The lifespan of live videos is indeed very short, but identifying the goal each time you be on the air is also important. Decide the purpose first.
2. Practice well for the video and then prepare: Your video should never give the feel of being overly scripted and so plan well and practice first. Before going for live streaming, draft a script and practice and modify the way to say to sound genuine to the audience. Such practice will reduce mistake when you’re @ live. Also, make an idea about the period for which you will remain live.
3. Settings Configuration to automatically save the IG Live: Visit the Instagram Story settings and hit your gear icon located at top left corner for your stories screening. From here you can toggle on the required for adding your video for your Stories, save the video, allow sharing, and then post automatically in the Facebook Stories

Explore how to set up Instagram Live and implement it in your Marketing Strategy at Instagram Live for your Business