Everything You Should Know About Customer Lifecycle Marketing [With Examples]

Source: KrishaWeb

Every customer exists with a story about his/her interaction with the brands and that small interaction create a journey. Yes, we are here to talk about such journey of every customer. And that is known as the Customer Lifecycle Journey.

A whip-smart marketer understands the gravitas of the first encounter between the customer and their brand. Understanding potential customers and winning over them takes time. Marketers invest a lot of money and energy to build trust and loyalty.

Companies need a long-term view to build a strong relationship with their customers and understand the Customer Lifecycle marketing; this will make their existing customers come back again and again for purchases.

Customer lifecycle marketing helps marketers to attract, engage, and retain customers. This helps them to increase their revenue, flourish profits and grow their brands. The focus of customer lifecycle marketing is to bring in customers and turn them into brand promoters. This improves the overall Net Promoter Score of a company.

This guide will cover the following aspects of Customer Lifecycle Marketing –

1. What makes lifecycle marketing effective?
2. How can businesses apply marketing strategies to retain customers
3. What are the various stages of customer lifestyle marketing?

Let’s start…

What is Customer Lifecycle Marketing?

A buyer’s journey starts as they buy from a brand, become a loyal customer, and stop buying/using the product or services. This unfortunate exit has become a common part of the customer lifecycle.

Lifecycle marketing attempts to influence customers and stop them from reaching that dead end. It makes sure the customer continues its buying journey and makes them an active consumer i.e., gets them to circle back.w

Customer Lifecycle can be Divided into 6 stages

A customer’s lifecycle is the buyers’ journey until they make a purchase. A customer passes through different stages whilst creating a relationship with your brand and making the final purchase.

As a marketer it is important to understand the customer lifecycle, plan your strategies and fit your promotions in the purchase funnel. 6 Stages of Lifecycle Marketing are –

1. Awareness
2. Engagement
3. Evaluation
4. Purchase
5. Support
6. Advocacy

Explore here, all the 6 Customer Lifecycle Marketing Stages and best examples…