Ecommerce Website Maintenance: Complete Guide for Ecommerce Startups
There are thousands of e-commerce websites and all of them are trying to attract more and more target customers. See, creating a responsive and user-friendly shopping portal that is filled with the latest products is not enough. These e-commerce websites need routine maintenance in order to deliver the best possible user experience.
According to Forbes, online store spending has increased by 77% in May 2020 and this trend is supposed to continue in the upcoming years. The number of digital shoppers in the USA is likely to reach more than 230 million by 2021.
How Ecommerce Maintenance is Beneficial
Reduced Cart Abandonment
Abandonment is a term that is commonly used in e-commerce in order to describe a particular behaviour of a website user in which the user abandons a webpage without finishing the desired task.
For example, a visitor may add items to the shopping cart, however, may leave the website without making any purchase. This type of behaviour is known as the shopping-cart abandonment.
It is possible to reduce the frequency of shopping-cart abandonment through proper maintenance of an e-commerce website. It enables you to notice and fix the technical glitches before it is noticed by a visitor.
Improved User Experience
If you want to provide the best experience to the users, then you have to examine the usefulness of every feature on the e-commerce portal from their point of view. You may ask yourself the following questions.
- Can you effortlessly navigate around the e-commerce portal?
- Are new products being shown on the landing page?
- It is possible to find the contact details, easily?
It is important to keep everything organized on an e-commerce portal so that users can easily find the products of their choice. It is equally important to ensure that navigation remains straightforward. You can guarantee smooth user experience as well as the shopping journey at every point of the e-commerce shopping portal through proper maintenance. You may use the ‘Product Mapping’ to learn where to put the products on a website and how to link all products.
Software Updates
It is essential to routinely update the software program (used to build an e-commerce portal) in order to ensure maximum online security and smooth performance. For example,
If the e-commerce website has been built on WordPress, then you have to update the main software, themes and plugins routinely (WordPress releases at least one official update per month).
You have to keep the software program updated at routine interval irrespective of its type. However, it is important to maintain a back-up of every essential feature before updating the software.
Fresh Content
To ensure better user experience, you have to keep updated content on the e-commerce portal. You may lose the viewers if they have no updated information to read or to watch on a video when visiting the website. It sends a wrong message to the potential as well as current customers. They may think that the business is not running successfully, or it does not get your attention. You can keep updated content through routine maintenance of an e-commerce website.
Advantage of Using Latest Features
Website technology is advancing at a rapid pace and you may take advantage of the latest technology through website maintenance. For example,
- More than 4 billion people around the world or 53% of the global population use social media. It has been found that social media drives 31% of the referral traffic. You may add some latest features to your website in order to integrate the e-commerce platform to social media and to have a slice of the aforementioned referral traffic.
- You may even add new technological features to tighten the security of e-commerce platforms. You may invest in SSL certificate to improve a website’s security, as it can encrypt the communications and guarantee the security of the customers’ personal details.
Do you know? What happens if you don’t apply the continuous efforts for maintaining your eCommerce website? What are the Types of Maintenance in any Ecommerce Website? How Much It can Cost? To get all the answers at one place, continue reading our E-commerce Website Maintenance Guide…
