Brand Storytelling: How Storytelling Benefits You in Marketing
We usually see that “Big Brands” win the race in any industry (Reason! Why they are ‘Big’ Brands? What make them Market Giant? Let’s See). Their behaviour of dominance depends on their marketing efforts. They have successfully reached to the heart of their audience. They have created trust factors and visual empathetic stories. Yes, a “Story”, Story behind a Brand, its purpose, values, most important and valuable deliverables. Nowadays, every brand takes benefits of “Brand Storytelling” and tries to create an impact among the audience and connect with them emotionally.
Brand Storytelling is the narrative that imposes the purpose, facts, values and emotions together to connect people with your brand. Successful businesses are built on effective stories. Your audience loves to see, read or hear stories because it creates a human connection based on empathy. So, now the experienced marketers leverage the power of storytelling to improve branding and conversion rates.
You must be wondering…
How the stories can help you with your marketing?
Well, people remember stories 22x more than only facts and figures. Thus, storytelling can boost your conversion rates by 30%. Industry experts says that 62% of B2B marketers rated storytelling as an effective content marketing tactic.
To give your customers reasons why they should buy a product or service, businesses need to start sharing the story behind their brand, why it exists, and why this matters, consistently across all communication.
Let’s understand the idea of storytelling…
What is Storytelling?
A story is a “narrative of imaginary or real people and events told for entertainment or a certain purpose,” and storytelling is simply the art of sharing a message in the form of a story.
Through storytelling, the Storyteller tries to convey a message to connect with the targeted audience. So, how a good story should look like…
- Communicable
- Easy to Understand
- Sensitive
- Acceptable/Logical
- Helpful
- Inspiring
- Inclusive
In other words,
Storytelling is an ancient art and a valuable form of human expression. It is the interactive part which uses words and actions to reveal the elements and images of a story while encouraging the listeners’ imagination.
Science Behind Storytelling
So, what could be the scientific reason to use the story in marketing? Here, it is revealed… The story is not just about imagination; there is science working behind it. Storytelling is known to increase the levels of “Oxytocin” — a hormone that promotes the feeling of love, bonding and well-being in our body.
Oxytocin is released by the posterior lobe of the pituitary gland, a pea-sized structure at the base of the brain and gets stimulated when people hug, bond socially or get engaged in love. Our brain is actually wired to connect with stories.
What do marketers want from their campaigns? A strong and happy bond with their customers. And storytelling is able to build that bond for them.
In fact, 92% of consumers want ads that feel like stories.
Explore here… Why Brand Storytelling is important with examples
