26 Landing Page Optimization Tips to Boost Website Conversions
Before getting started with Landing Page Best Practices To Increase Your Website Conversions, Let’s look…
Landing Page? For What!!
The opt-in process is also known as permission marketing, as a marketer has to solicit a prospect’s permission in order to send promotions or other types of content to advertise a brand. This is an effective strategy for inbound marketing, and you may spend a lot of time and effort to drive the online traffic towards your website in hopes of influencing the target audience to join the opt-in process. However, these efforts cannot generate revenue if your website fails to drive the prospective customers towards the sales funnel or if the blog-pages fail to educate the prospects and convert them into customers. That is why it is essential to create an effective landing page that is capable of converting the leads.
What is a Landing Page?
A landing page is a web-page where you can send visitors to start a conversation and to close a deal. When creating an effective landing page, it is important to focus on creating a CTA (call-to-action) button that is pointed at the target audience. It is equally important to ensure that the landing page can deliver positive user experience, as it leads to higher conversion and the following tips can help you create an effective landing page.
Your Landing Page is your best opportunity to get targeted website visitors to become qualified leads. It’s how you’ll contribute to sales and overall business success. — Annaliese Henwood
Landing Page Optimization Tips
Effective Headline
Creating an action-oriented headline may be the best way to optimize the landing page of any website.
- An effective headline is supposed to accentuate the benefits offered by the page.
- You may even use the landing-page headers and subheadings to promote an offer or to explain why an offer is valuable in a legible, crisp and concise manner of writing. You may use the heading to promote an offer whilst using the subheading to give the details.
- You may even use the main header to declare the value proposition in order to kindle a user’s interest and may use the subheading to discuss a product or service.
- It is also essential for the headline of the landing page and the CTA to deliver the same message.
On a landing page, a heading/subheading is supposed to capture the viewers’ attention in order to drive them towards the sales funnel and you may have only a few seconds to convince then. That is why it is essential to make sure that the value propositions and the offers are presented convincingly, and the headings/subheadings can be used to perform this task.
Clear Call to Action (Oversized Buttons to Draw Attention)
The CTA (call-to-action) buttons encourage the users to take actions. Therefore, it is an important feature on any landing page. The large CTA buttons in contrasting colours can readily catch the users’ attentions. However, if you need to have an immediate reaction from the users, then it is equally important to keep the CTA short and to use the words that encourage actions.
The examples of some successful CTA buttons are — Shop, Get, Book Now, Buy Now, Call Now, Free or Save.
The following tips can help you create optimized landing pages with actionable CTA buttons.
- Making a CTA button easily understandable and unambiguous.
- Delivering what is promised.
- Avoid using a few adjectives, such as Awesome or Amazing, as CTA buttons, as the users may believe that you are overselling a product/service or trying hard to get customers
- Using the CTA button with whitespace is an excellent idea, as it enables a button to stand out. It is important to create a contrast between the CTA button and the surrounding elements in order to make sure that the message delivered through this button asserts dominance.
- Ensuring that the CTA buttons can be easily viewed on the landing page. You may need to use the button multiple times if the landing page is lengthy or is divided into multiple pages.
- Using a secondary CTA button for the users who are not interested in making an investment right away. A secondary CTA button may read ‘download a brochure’ or something else. It is supposed to encourage the users to learn about a product/service whilst saving you from losing the prospects to the competitors.
- Making sure that the primary call to action is carried throughout the acquisition and conversion experience.
- Paying attention to the emotions of the target audience when creating any CTA button.
Many businesses are not taking advantage of “CTAs”. Taking a look at the content layout and seeing where they can incorporate call-to-actions more often would be one of the best practices.
Asserting Importance via Visual Hierarchy
Visual hierarchy is a type of web-designing and it can be used to represent one element of the landing page to be more important than other elements. For an optimized landing page, a web-designer may make important elements or the target areas of a page stand out. They may increase the size or brightness of these images or may use shadowing in the background in order to bring an image into the focus of viewers. The visual hierarchy can be used to bring the CTA buttons into focus that is essential for an optimized landing page.
The successful manipulation of visual hierarchy empowers the designer to lead users, quite literally, along a cleverly devised visual journey to a goal.
Continue reading here… all the 26 Tips to Optimize the Landing Pages for more website conversions.
