To make your audience loyal to your brand, first, you need to introduce your brand to them to make them aware. Along with that, you need to measure your performance so that you can change your strategy when required. Here is a list of several tools that you can use to measure brand awareness.
It all starts with Brand Awareness. Yes, if you really want your intended audience to become loyal consumers and brand supporters, you must first make them aware of your presence and purpose.
There are several brand awareness strategies, but none of them will help you succeed until you measure or track your progress.
So, What Are the Best Ways to Measure Brand Awareness?
It doesn’t seem to be rocket science if you select the appropriate brand awareness measurement methods for your brand. Here, We discuss the 10 best ways to get ideas that will help you figure out how well your brand is performing.
Importance of Measuring Your Brand Recognition
People’s familiarity with your brand, or more particularly, your product or service, is measured by brand awareness.
As a result, we may categorize brand awareness into three levels:
- Your brand’s recognition
- Your product offering’s visibility
- Understanding of your brand’s characteristics
Why should You Pay Attention to Your Brand Awareness Metrics?
Brand awareness provides a measurable return on investment. It turns out that it’s a reliable predictor of market share months ahead of time. Knowing this provides every marketer with a solid foundation on which to build new marketing initiatives.
1) Surveys/Questionnaire
Surveying and interviewing individuals is one approach to assess brand awareness. You might include quizzes on your website that ask visitors how they discovered you.
You may also inquire as to when your present clients become aware of your brand. But remember not to irritate your consumers, and make the customer questionnaires short, straightforward, and rewarding.
You may also ask a random group of individuals what pictures your brand brings to their minds. You may achieve this by hiring a PR agency or organizing a social media campaign.
Carry out your study on a regular basis, keeping your target audience in mind. This sort of study will take the most time and money, but you will most likely receive excellent results out of it.
2) Check the Brand’s Search Volume in Google Analytics
Is your website’s traffic increasing? That’s fantastic. However, if you dig further into those data, you’ll see a crucial brand awareness measurement: Brand Search Volume.
The secret is to look not just at the volume of traffic coming to your site, but also at the keywords that are driving it.
The more people who put in your company’s name directly, the better. It suggests they recognize you and think you’d be a good fit for whatever they’re searching for.
To investigate this, you don’t need any complicated tools; simply go to Google AdWords and Google Analytics and you’ll get absolutely what you’re seeking.
3) Examine Your Referral Traffic Statistics
When evaluating your brand awareness activities, it’s crucial to keep track of not just branded searches, but also recommendation links.
Knowing about other businesses and their willingness to share your brand with their followers and visitors is crucial to increasing your brand recognition.
You should also avoid excessive bounce rates to filter out referral links that cause more problems and you can find these figures easily on google analytics.
Keep track of the real-traffic reference links and combine this technique with another that concentrates on brand recognition in numbers to put the facts in reality.
4) Track the Success of Backlinks
Keep track of the number of backlinks you’ve earned organically and those you’ve tried to get as part of your marketing plan.
A growth in organically gained backlinks shows that your material is well-received and useful, and your website appears to be a trustworthy resource.
But how effective are you at obtaining the backlinks you desire? If it appears that few individuals are interested in pursuing a link strategy with you, it’s possible that you’re providing the wrong sort of material or that your website is untrustworthy.
This might imply issues with your positioning strategy and your inability to clearly express your brand, making brand marketing considerably more challenging.
5) Measure Your Share of Impressions and Share of Voice
It’s important to compare your brand awareness to that of your rivals. A 25% increase in brand recognition is fantastic, but if your rivals are increasing it at twice the rate, you really have to ramp it up!
Examining your share of voice and share of impressions over time is a wonderful factor to determine this. Brand mentions, on the other hand, are concerned with how many people have talked about you and what they’re talking about.
This is connected to the share of impressions in that it reflects how well you are performing in terms of organic traffic and search engines.
When you combine these two indicators, you’ll gain vital insight into how well you’re addressing your industry and where your marketing strategy needs to be modified.
Additional Read:
Brand Recognition is Important for Your Business: Check Out WHY?
6) Keep Track of Your Social Media Activities
One of the most effective ways to raise brand recognition is through social media.
One of the easiest ways to gauge brand awareness is to track the number of social media followers: the more followers you have, the higher your brand recognition is.
Keep track of social media shares, likes, and comments in addition to the number of followers you have. Remember to post frequently and with a variety of content kinds to generate strong interaction and expand your social media reach.
All comments improve your reach, so send out social messages with material that encourages people to take part. Remember to ask questions that are amusing and interactive from the audience.
7) Check Upon the Mentions
Mentions of your company, product, or services in the media, on social media, and in industry magazines are all examples of this. If you want to go any further, you may look at the sentiment of these mentions to see if people are saying something favorable, bad, or neutral about your brand.
Don’t worry if this seems daunting; there are tools that can help you gather and track all of this information. To get started, a simple Google Alert would suffice.
This is an important part of monitoring your brand awareness initiatives, and it can provide vital information about the future products, assistance, and, of course, marketing strategies about your organization.
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